Dating back to 1997, the launch in Italy of the first brand of gold jewelry and diamonds with the brand Amante, “on the heart and soul”. In the following years, commercial success came also thanks to a unique and inimitable packaging; the Amante collections grew, embracing first the world of cultured pearls and finally sapphire, ruby and emerald later on.

In 2001 the RossoAmante brand debuts, “Masculine, Singular”. Interesting research by market, allow the company to collect immediate confirmation of a change that would continuously influence the world of male jewelry. RossoAmante, “Masculine, Singular”, is the Italian brand of jewelry for men that boasts more imitations than any other. Since its launch, the coordinated image has been successful, combined with games of precise colormetrics, innovative materials and effective exhibition forms that attract the attention of a vast end-consumer public.

2007 is the launch year of a new line, BluAmante, “A Day to Remember”: a huge wide silver collection dedicated to women, allows our Company to start a path of growth never interrupted by the debut of the line. The recent evolution of coordinated image, cases and displays, combined with a system of division of the lines into anniversaries, have the merit to confirm the brand among the most brilliant and sparkling of the national and international panorama.

2013 marks the debut of EGO, “Elegant, Glamour, Original”. Men’s collection entirely produced in Italy, by hands, in silver, alongside the RossoAmante line, with the goal of creating increasingly refined jewels that allow access to price ranges and higher targets.

In 2020, Skyshard was born…the best diamond for the planet! A collection of jewels of course, but especially a new philosophy, designed and realized to provide new insights and deep values to those who are sensitive and attentive to environmental and social issues and at the same time seeks beauty in everyday life.